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One Hundred Years of Select, One Hundred Years of Venice

One Hundred Years of Select, One Hundred Years of Venice, Emiliano Ponzi, 1920s | Courtesy of Emiliano Ponzi


It was 1920 when the young Pilla Brothers, thanks to their liquor experience, created the Select aperitif in the Castello District, the historic heart of the city of Venice. In 2020, on the occasion of the celebrations for its Centenary, Select goes through the decades of its history and the history of the Lagoon city that gave it its birth, with an exclusive art exhibition entitled One Hundred Years of Select, One Hundred Years of Venice, set up at the Fondaco dei Tedeschi, thanks to the collaboration with the artist Emiliano Ponzi. The well-known illustrator (The New York Times, The New Yorker, NewsweekLa Feltrinelli, Penguin Books) gives voice to the Centenary of Select by retracing the history of the brand and its deep bond with Venice through eleven tables that each tell a Venetian decade having as its protagonist the iconic ruby red aperitif, an historic emblem of the city's lifestyle.



  1. Keywords: fondaco dei tedeschi, emiliano ponzi, exhibitions, arte.it, select, pilla brothers